26/10/2023
After more than a year of aid projects varying in size and nature, it became clear to our team that the war likely will not, unfortunately, end anytime soon. We had to start looking for ways to drive up the scale of our work. As Pragmatic Finns, we wanted to get more done with less effort.Starting a foundation allows you to - forces you to - create structure, processes and a vision. Suddenly it was a clear next step as our team reaches for scale and operational efficiency. Our team was strengthened with a very experienced treasurer and we got senior support from accounting company InvestCo and marketing agency LeRoy Agency.
Now, some weeks later, we are extremely happy to launch our foundation Zero Line Finland with a website we're very proud of. As we continue to develop our communication, we believe our website introduces our work, team and vision in a compelling way to old and new partners.
As our work in support of Ukraine continues, we'll keep maintaining Ukraine's fight for freedom in the Minds of Finns and beyond as well as providing an additional channel to send aid to those in need.
On behalf of Zero Line Finland,
Anders Brotherus, Chairman
Andreas Wilkman, Board member
Marcus Lindh, Board member